usa la ia
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You don't need to codeto put AIto work.

Build your own assistant on top of your real work, just by talking. I'll teach you.

Let's talk

You stopped asking Google. Stop asking AI too.

usa la ia and make it work for you.

Three levels to use AI.

  1. Level 1

    The chatbot

    Claude Chat

    You type, it answers. Useful, but it starts from zero each time. It doesn't know your work.

  2. Level 2

    The workspace

    Claude Cowork

    It connects to your files, your email, and your tools. It works with your real information.

  3. Level 3

    The system

    Claude Code

    Here AI stops answering and starts doing. It knows your context and gets real work done.

The name is scary, but there's no coding here. It's the most powerful level, and the one I take you to, by talking to it in plain language.

This is what it looks like when AI works for you.

This is the assistant I use every day. It knows my context, tracks my projects, and remembers what matters. I built mine. I'll teach you to build yours.

What changes after the first session.

I study between two hospitals and my notes were never in order. Now my assistant builds the summaries and quizzes me before each shift. I stopped wasting time searching.
Benjamín MujicaDoctor · Traumatology
I deliver automations to my clients and needed to do it without exposing their data. In one session I walked out with a system that drafts the proposals and documents everything. It saves me half a day per project.
Verónica CollarteAI automation consultant
I was applying for a grant with my material scattered across folders. Pinky organized it all and left the form draft ready to review. What took me weeks, in an afternoon.
Joaquín CorduaFounder · Drone & BIM
Benjamín Mujica
Verónica Collarte
Joaquín Cordua

How does it work?

  1. We talk

    You tell me what you do and what you'd like off your plate. No jargon.

  2. We build it together

    In 2 hours we go from chat to a system that works for you.

  3. You run it

    I teach you to improve it yourself, so you evolve with the tool instead of depending on me.

That simple. Really.

Let's talk

For you, or for your whole team.

For you

Your personal assistant

We look at your real work and build your own assistant, made to fit you.

  • Two sessions of two hours
  • You leave with it running
  • No tech knowledge needed
Let's talk
For your team

Tailored workshops

From the fundamentals to per-role assistants, designed around how your team works today.

  • From fundamentals to per-role agents
  • Designed on your real operation
  • Deliverables the team keeps using
Talk about your team

If your work runs through a computer, this is for you.

  • Monthly reports built by hand and data pulled from the CRM one click at a time.

    Your assistant builds the report and pulls the data for you.

  • Several projects at once, meetings without closure, tasks across a dozen tabs.

    Every meeting closes with clear next steps, all in one place.

  • Proposals, notes and follow-up emails eat your whole week.

    Every meeting arrives prepared and the follow-up writes itself.

  • Contracts, reports and files to read, summarize and answer.

    You just read the summary, with the draft reply ready.

  • You're the owner, the salesperson, and the one writing the notes, all at once.

    You hand off the repetitive work and get back to what only you can do.

  • You want your team using AI with a common standard, on their real operation.

    Tailored workshops, from the fundamentals to per-role assistants.

Monthly reports built by hand and data pulled from the CRM one click at a time.

Your assistant builds the report and pulls the data for you.

Let's talk

I make AI work without being a programmer.

Hi! I'm Fede Antunovic. I'm a journalist by training and an MBA. Since my first job, in the commercial team at Watt's, I automated everything I could: reports that built themselves, macros, dashboards.

When ChatGPT came out I used it for everything to clear busywork off my plate at Hilti. Then I started building ventures, and with AI came websites, apps and many automations.

But chat had a ceiling. Looking for a way to wire AI into my processes at the root I found Claude Code, and through trial and error I built Pinky, my second brain. It knows all my work, runs my day with me and, in fact, built this page.

Learning this isn't hard, but doing it alone and doing it well takes time you don't have. Better write to me and we build it together in a couple of hours .

Federico Antunovic
Studied at
Worked at

This is probably what you're wondering.

  • Especially for you. You won't write code, you talk to it in plain language. If you can use email and open a folder, you already have what it takes.

  • You leave the first session with your assistant running on your real work. It's not a demo, it's your system, that same day.

  • Your computer, your email, and one concrete thing that eats your time today. We build it on that, live.

  • No. On Claude's paid plans your conversations don't train models. Your data stays with you.

  • I teach you to manage and improve it yourself. The point is that you don't depend on me, you evolve with the tool.

  • No, it amplifies it. Each person hands off the repetitive work and gets back to what only they can do.

Especially for you. You won't write code, you talk to it in plain language. If you can use email and open a folder, you already have what it takes.

AI won't take your job. It'll be taken by someone who usa la ia

Let's talk